![]() ![]() ![]() The new packaging also includes a new graphic that says, “made with real dairy.” In particular, the Kraft brand recently rolled out a makeover of its Kraft Singles cheeses that emphasizes the cheese doesn’t have artificial flavors, colors or preservatives. It has been examining and revamping its portfolio of foods in an effort to increase the company’s net sales by $2 billion through 2027. The Kraft Heinz Company ( KHC) has also found itself at a crossroads amid changing consumer tastes for processed foods. Banza, Daiya and Annie’s also make similar products. Goodles, for example, is a Gal Gadot-backed startup that sells boxed pasta with more protein and fiber at a higher price that also has a plant-based mac and cheese in its portfolio. The 85-year-old brand faces more competition than ever from younger companies that bill themselves as healthier alternatives. ![]()
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